Copper and stone inscriptions of our rich ancient Indian heritage has mentions of Dipotsav, Dipavali, Diwali, Divalige, Dipapratipadotsav, and Dipamalika. Religious significance of Diwali celebration is vivid and uniquely celebrated by Hindus, Jains, Sikhs, and Newar Buddhists. Diwali festivity is a long seven-day celebration, it starts with: Day One- Rama Ekadashi; day Two- Vasu Baras or Wagh Baras; the third day is observed as Dhanteras; the fourth Day- Kali Chaudas; the fifth Day- Diwali, the Sixth Day- Balipratipada, Padwa (People of Western province of India, specifically Gujarati celebrate this day as beginning of New Year), Gowardhan Puja, Annakut, and the day Seventh- Bhai Beej, or Bhai Duj.

“Celebrating Diwali with all its deepest understanding and followed by the rituals -not only makes the celebration more meaningful, but it also brings us close to culture — its like living life full in its spirit.” – UTTAMADITYA.

Specifically about the day of Dhanteras- on this day, the business community of traders and merchants pray to Goddess Saraswati and Kubera (as described in Vishnudharmottar Purana, the one who embodied both- ‘Artha’ -means wealth, prosperity and glory -and- ‘Arthashastra’ -means, economics or policies – treaties relating to ‘Artha’).

Diwali celebration at UTTAMADITYA Life.

In a broad spectrum, Diwali celebration is traditionally connected with two significant events: First in Dvaparayug Krishna (the Eighth incarnation of lord Vishnu) killed the demon Narakasura, and relieved Sixteen-Thousand girls held captive at Pragjyotishapura (now deemed to be a region within modern Guwahati). People of eastern states of India align this Diwali festivity with Goddess Kali, where as people from some parts of Assam, and in the southern states Tamil and Telugu speaking communities observe Diwali as the day when Krishna destroyed demon king Narkasura. This fourth day, of Diwali is commonly celebrated as Naraka Chaturdashi, Kali Chaudas, Roop Chaudas, Chhoti Diwali, Hanuman Puja, and Yama Deepam — in Tamilnadu, Karnataka, Goa, and Maharashtra people take oil and perfumery massages from an elderly person in the family and have a ritual-bath before sunrise on that day. Second significance of Diwali is that, this day post fourteen-years of exile, and defeating demon King Ravana and his army of evils Lord Ram, Sita, Lakshman, with Hanuman arrived at Ayodhya. The common representation of this auspicious festivity of Diwali denotes victory of- light over darkness, knowledge over ignorance and good over evil. The Diwali celebration is then extended to Labh Pancham (beginning day of trade and business in the New Year), Chatth Puja is observed by North Indians, and then Tulsi Vivah. Well, post this Tulsi Vivah day wedding muhurta are followed for wedding ceremonies and rituals.

I, and on behalf of everyone at UTTAMADITYA Life, wish you and your family happy days of this ‘Queen of all Indian festivals’ -the divine Diwali celebration. I further wish that post this celebration, all your wishes get fulfilled in the new Vikram Samvat year, and let the peace, progress and prosperity prevail ever in your family. Live a meaningful life.” – Uttamaditya.

Happy #Diwali and Happy #NewYear!

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